Designing a Strategically Soft Business

In this impromptu episode, I had to pop in — inspired, a little triggered, and deeply rooted in purpose.

After seeing a video mocking the idea of having a “soft business” in today’s economy, I knew I needed to speak to it. Because here’s the truth: you can build a business that’s both strategic and sustainable — one that honors your peace and your purpose.

This episode is a personal and practical breakdown of what it looks like to heal your inconsistencies, reclaim your time, and create a business that doesn’t burn you out. From auditing your offers, lead generation, content, and close rate — to building a business model that allows for support, systems, and softness — we’re getting into it.