Why I Fired My Assistant This Week (and what mistakes to avoid in hiring your Body Double)

On today’s episode of Hidden Profits, I’m pulling back the curtain on what really happened this week — yes, I had to let my assistant go. But more importantly, I’m sharing the hard-won lessons on how to hire the right body double for your business… and what to avoid at all costs.

You’ll learn:

• The 3 must-have traits every assistant or client success hire needs to have

• Why outsourcing admin tasks isn’t enough (and what to prioritize instead)

• How to build a team that actually lets you stay in CEO mode — not burn out trying to do it all

If you’re growing, overwhelmed, or constantly wondering “why can’t someone just take this off my plate?” — this one’s for you.